Philadelphia Children's Alliance Bear Affair Ad-Book & Billboards

The Children’s Alliance wanted to promote the annual Bear Affair auction. An ad book and a billboard were created to help promote the event and its corporate sponsors. This year, the fundraiser took place at the Crystal Tea Room so I went with a sophisticated theme to match the elegance of the venue. I was asked to incorporate the teddy bear which is the organization’s symbol, the main sponsors, the date of the event, and their tag line.